The above quote is beautiful and special to me.  It was my mother’s favorite and it seems appropriate to use it this year.  Mom passed away in May, so I know she would be pleased that I am sharing it with you.  It gets so cold and dark this month so to hear bird song is truly wonderful.  This is a wonderful time of year to remember special traditions, spent with good friends and family


There has been a lot going on at Mass-ALA since last I wrote and while it has been super BUSY it has been productive and a lot of fun!


We had two great events take place in September.  The first was our annual Regulations Training at the DCU Center.  At this popular event, that almost 300 of you attended, there was an update directly from EOEA, presentations on best practices from industry leaders and experts, and a look ahead to legislation that will affect communities in the years ahead


Our second September event was a first-time regional training event held in Hyannis.  It can be difficult for many of our communities, that travel long distances, to get to our trainings scheduled in Worcester or other locations.  It was a very successful event, attended by over 55 community members and five business partners.


Our annual Fall Conference and Tradeshow was held on October 25 at the DCU Center.  For the first time in a few years it didn’t rain and that is always a good thing.  We brought back educational tracks and held breakout sessions in the following areas: resident care, sales and marketing, human resources, dementia and operations. We also enhanced our tradeshow by changing locations and formats and had our business partners set-up on the same floor as the workshops to encourage interaction and engagement.


As we start to plan next year’s educational training’s and event I have a question to ask


Want to be a Trainer?

We are always looking for people to be a trainer at any of our Boot Camps or other educational training events.  If this sounds like something you would like to do and are comfortable with speaking to small and/or large groups send me an email, and I will be in touch.


Member News

Allerton House in Weymouth Opens New Memory Care Neighborhood and Expands Independent Living Options

Welch Senior Living announced that Allerton House at Central Park in Weymouth is opening a newly constructed, secure Memory Care Neighborhood and expanding its Independent Living options, with residents expected to move in, the Week of November 12. The Memory Care Neighborhood will feature 10 Studio Apartments and three Companion Suites. The Independent Living Expansion will include 10 new spacious 1- and 2-bedroom independent living apartments with full kitchens for individuals and couples that don’t require personal care but would enjoy a host of amenities, hospitality services, and security.

“We are proud to now offer a full continuum of care at our Weymouth Allerton House Assisted Living community,” says Paul Casale Jr. executive director, of the Allerton House in Weymouth, referring to the new memory care option. Adds Welch Senior Living Principal Paul Casale Sr., “The Memory Care Neighborhood and new independent living apartments allow us to better serve the region’s aging population and continue with our 65-year plus history or providing senior care, housing, and services to the residents of Weymouth and surrounding towns.”


Business Partners News

Mass-ALA has 78 Business Partner members that provide a wide variety of valuable products and services to the assisted living industry in Massachusetts.


We want to start introducing these members to you, so we have started to spotlight a business partner in each edition of The Voice.  This edition’s featured Business Partner is Abigail by Gail and you can read about her on the front page of The Voice

Here is what some of our other member Business Partners have been doing;


Long time Mass-ALA member, South Coast Improvement Company (SCI), a design-build general contractor serving New England and the Mid-Atlantic states, recently was awarded for a new construction/renovation project at Atria Merrimack Place senior living facility located in Newburyport, Massachusetts.

The new construction portion of the project consists of a 45,000-square-foot addition to create 45 apartments for the Life Guidance unit for Alzheimer’s and dementia patients. Part of the renovation will include the conversion of two Life Guidance rooms in the existing facility into assisted living rooms


Resident Salon Services has started a new program called Bliss. It is their aroma relaxation therapy program.   They have just introduced it for the memory and Alzheimer communities they partner with. They incorporate the diffusors (lavender oil), the EssentiALZ Certification Program, and we now use purple styling capes, and purple aprons for our staff. Which are more pleasing and inviting to the residents rather than the standard black.  Christina – they sent me a PDF of their flyer for this program is there a way we can turn this into a link?


NOREL Service has just received the “Top Gun” award for sales achievement of Johnson Controls’ Autocall Fire Detection products. The innovative products allow for modular design, adaptability and addressable self-testing. This next-gen product line is particularly suited for senior living environments because there is minimal disruption and noise while performing the necessary testing. NOREL looks forward to continuing to serve our MASS ALA communities.


On December 13, PointClickCare is hosting a webinar on their new Service Optimization Program, “Enhance Service Delivery, Improve Resident Experiences”.  Hear from Travis Palmquist, VP & General Manager of Senior Living, who will discuss how this initiative benefits its customers — from a comprehensive process audit to recommendations for better leveraging existing tools. He will also touch on the best practices and solutions that have the potential to increase revenue opportunities, engage employees, and ultimately, enhance the resident experience. More information will be announced on PointClickCare’s Twitter and Facebook accounts.


Dovetail Support Services – has this thoughtful and important holiday or any time of the year advice to share with you.  Many of us in elder care receive panic phone calls from adult children during the holidays who may be visiting their aging parents and realize mom or dad isn’t as well as they seemed over the phone! Many seniors don’t want to be parented by their children or they just don’t want their children to worry about them. So, when they receive the regular “check in” phone call they may not tell their loved one all that is going on in their decline at home. Here’s a reminder to encourage the elder to be their own decision maker by meeting with the senior directly. It’s always important for the senior to be heard, their needs to be defined and ultimately for them to be the driver in the process of determining the best next steps for them to live their optimum lifestyle. Even with cognitive impairment we are all aware of our own truth at some level, we all deserve to be heard and by engaging the senior in the process it tends to go smoother and faster with a positive outcome for all involved


New Members

Here we grow again!  This past quarter we have welcomed 9 new members to Mass-ALA


Four new businesses have joined Mass-ALA.  Here is a brief description of the services and/or products they can provide to you.


  • Enliven Home Health – their interdisciplinary home care team works with caregivers to develop a thorough and imaginative program specific to each individual client. This individualized program is then integrated at all levels of care to ensure a focused approach maximizing the client’s outcome. They provide skilled nursing, physical therapy, occupational therapy, speech therapy, social work and other patient-oriented services.


  • J&J Commercial Services, Inc. – established in 1975, J&J Commercial Services pride themselves on being able to provide nearly any type of commercial food service equipment repair and service that you could need. They specialize in repair, service, and maintenance to educational, corporate, industrial, health care, kitchens and restaurant facilities.


  • Livindi, Inc. – is an affordable, convenient and reliable healthcare technology platform that assists people who want to live independently in their own home. It helps people to feel more connected while gaining access to needed services and support.


  • M&T Insurance Agency, Inc. – has developed a special focus and expertise in the non-profit and healthcare sector and have worked with senior living operations, mental health centers and supportive services for the disabled as well as other physician groups and hospital clients.


  • Cindy L. McDade, MSC – VP of Development at Enliven Home Health joined as an additional member.


  • Dr. Chaitra Channappa, Amy Zaslow, and Marilyn Micka-Pickunka, Ed.D., OTR/L have joined Mass-ALA as individual members.  Welcome to Cindy, Chaitra, Amy and Marilyn.



And finally, but definitely not least, we had two new assisted living communities, currently under construction, join us as Pre-Providers.

They are:


  • Giving Tree Senior Living, LLC



Martha’s Thoughts

I am looking forward to 2019 and watching everything we have on the planning board come to fruition.  All of us at Mass-ALA are working hard to build on the success of this year and to continue to improve the programs and services we provide to all our members.  Be sure to reach out to all of us if you have any ideas or thoughts about what we can offer to you.


Wishing all of you a very happy, peaceful holiday season.  May 2019 be a year filled with happiness, good health, understanding and compassion for all.







Martha Chamberlin

Membership Manager

781.622.5999 x110 /